Imagine feeling awesome. You’re energised, strong, and feeling confident in your own skin. You’re achieving goals you never thought possible, and you’re starting to think you could do anything you put your mind to. You don’t worry about others think of you, because it doesn’t even cross your mind. You’re living your best life and loving it.

You need a kickstart

You’re struggling to get motivated to improve your daily habits and you know you’re not feeling like your ultimate self. It’s been a while since you had a regular workout routine and you’re wondering if that green garnish on your pub meal counts as a serve of veggies. You don’t want to be feeling this same way in 6 months time, but you’re not really sure what to do, or how you’ll find the motivation to get started.

You need time-efficient guidance

Who has the time to trawl the internet for workout and food ideas, and sort through conflicting information? You’d love the best health and fitness advice to at your fingertips – without spending too much time or effort. You can then spend your time efficiently on the actions that will get you feeling great, while avoiding fads, extremes and diets.

You need to get back on track

You used to have healthy habits but you lost your momentum. Every Monday you think “Yep, I need to be healthier this week. I need to get back on track.” By Thursday you’re rushing between work and social commitments, grabbing whatever food is close to hand and promising yourself that next Monday you’ll get back into your healthy routine. You’re busy, stressed and feeling so hopeless about your behaviour that by Friday you’re dying for a few drinks and something salty and greasy to eat. You feel like you might as well write off this week and start fresh Monday. Weeks later you’re still promising yourself that change.

You need a new approach

You’re tired of fitness resources that make you feel inadequate, guilty and like you can never measure up. You don’t want to be one of those people who fears food, obsesses over calories or ingredients, and deprives herself of birthday cake. That’s not what your dream life looks like. That’s certainly not your healthy balance. You want to feel excited about taking care of yourself. Like it’s a fun project, rather than a dreaded chore. You want health and fitness to be something you just naturally do and don’t stress about. An energetic, awesome life.

You want advice you can trust

You’re sick of the extreme fads, and self-proclaimed gurus and want long lasting results. You roll your eyes at detoxes, celebrity diets and deprivation, and you’re smart enough to know that none of that dangerous stuff works long term anyway. You want a balanced approach that fits well with your lifestyle, rather than be told there’s only one way to live.